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Cameron McAllister

Cameron McCallister is a member of DemandJump's Customer Success Team. As a Strategic Marketing Advisor, Cameron is passionate about helping companies of all shapes and sizes create and optimize cross-channel digital marketing strategies.

Recent Posts

how to measure offline marketing

How to Measure Offline Marketing

August 17, 2020 •Cameron McAllister

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble...

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What is channel optimization?

What is Channel Optimization?

May 1, 2020 •Cameron McAllister

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...

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