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What is Lead Source Attribution?
Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...
Read MoreMarketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...
Read MoreBefore getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...
Read MoreHow to Optimize a Digital Campaign
May 1, 2020 •Cole Geitner
There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...
Read MoreWhich Attribution Model to Use
May 1, 2020 •Cole Geitner
With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...
Read MoreWhat Is a Consumer Journey Map?
April 3, 2020 •Cole Geitner
A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped...
Read MoreWhat Can You Learn From Attribution Reports?
April 3, 2020 •Cole Geitner
What Is Attribution in Digital Marketing?
Marketing attribution refers to the science of analyzing marketing touch points leading to a website...
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