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Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Let’s talk superheroes for a brief moment. Oliver Queen, also known as the Green Arrow, owns a quiver full of trick arrows, with each one designed to...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Imagine this: you’re new in town and your stomach is telling you that it’s time to chow down on some grub. You don’t want fast foods and standard...

In order to climb the ladder of success for your business, you must know about your business’ competition. You have to know what your competitors are...

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is...

Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...