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From one year to the next, sales will certainly vary. Sometimes it will be so slight you barely notice and other times it will be so dramatic that it...

Keywords and keyword selection are the foundation of your SEO strategy. The keywords you focus on are not only the most important piece of your SEO...

Keywords are essential to ranking higher in Google search results. Keywords drive content creation and are ways for Google’s search algorithms to...

As a marketer, you understand that it's important to enjoy a positive ROI on your efforts, but how do you know when you're succeeding? Where are...

Forecasting is an important component in business success. While you can build a business without this type of analysis in your decision making, you...

No matter which sector or industry vertical you’re marketing for, search engine optimization, or SEO, is essential. If you don’t understand the...

Choosing keywords for your SEO strategy isn’t just about understanding your industry, or even your competitors. Keywords only drive business for your...

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time....

If forecasting was easy, everyone would trust the weather report and no one ever would have bought an eight track player. Instead, it’s more often...