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One of the current buzzwords in business is digital transformation. Here at DemandJump we believe wholeheartedly in the importance of digital...

What Is Digital Marketing?

Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital...

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution...

Whenever you create a marketing campaign, it’s important to track how well it does. Doing so will allow you to more successfully develop future...

Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how...

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform...

Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

The Oxford Dictionary defines attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...