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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...

Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an...

Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...

Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history....

Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of...

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on...

Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways...

Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from...