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If you're wondering why every marketing publication advocates content marketing and encourages brands to invest in building a content strategy, this...

Choosing keywords for search engine optimization (SEO) or to inform organic search content creation starts with understanding what your audience is...

Keyword research is integral to ranking well in search engines and making sure that your content is aligned to what your target audience is searching...

When you’re starting out with a small or nonexistent SEO budget, you have to get creative. Free SEO keyword research is a tactic that digital media...

Google’s interface uses over 200 factors to determine search ranking results. That’s enough to make even the most skilled marketer’s head spin.

Getting started with keyword research can seem like an inundation of numbers, acronyms, and an infinite number of keyword variables.

When you know what people are searching for, the ball’s in your court. You can create content specifically to satisfy what your target audience is...

Has your boss ever asked you, “Can you make us appear first in results on Google?”

Google has a global market share of 91.8% for search engines, making your Google search ranking very important for your brand to be discovered online.

Since Google owns the lion’s share of the search engine market, it’s critical to know how to use keywords to your advantage to make your website...