Blog
Egan Montgomery
Recent Posts
Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack
March 5, 2019 •Egan Montgomery
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...
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Your definition of customer experience is half-baked. Here's why:
December 10, 2018 •Egan Montgomery
This first dawned on me in September at Dreamforce.
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[eBook] What we learned from analyzing 5 billion marketing interactions
May 29, 2018 •Egan Montgomery
For the first ever Traffic Titans Report, DemandJump’s research team analyzed four brands that drive more than 1,000,000,000 annual visitors every...
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Simplify your world: prescriptive attribution now and into the future
February 1, 2018 •Egan Montgomery
How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens when...
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Why are Current Attribution and Analytics Tools so Limited?
January 30, 2018 •Egan Montgomery
There are many limitations with current attribution and analytics tools.
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What Does a Prescriptive Attribution Solution Look Like?
January 28, 2018 •Egan Montgomery
Want to know what powers a Prescriptive Attribution solution like DemandJump has?
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Why should prescriptive attribution matter to marketers?
January 24, 2018 •Egan Montgomery
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker.
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