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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here.