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Julie Lyle

Julie Lyle is an Entrepreneur, Advisor, and Director for multiple organizations. She has been a CMO, CCO and CRO for multi-billion dollar companies including Wal-Mart, Prudential plc and Raytheon. Julie most recently held the position of Chief Marketing Officer for hhgregg, and is the current Chairwoman of the Global Retail Marketing Association.

Tom Ricketts' Secret to Building Winning Teams

November 7, 2016 •Julie Lyle

Last week, the Cubs’ come-back win of the World Series was an inspiration to all. Even if you are not a Cubs fan, you have to respect the spirit and...

Successful Growth Marketing: The 5 Keys

June 7, 2016 •Julie Lyle

As many businesses are adopting growth marketing as a strategy, it’s important to...

Growth Hacking vs. Growth Marketing: A New Way To Approach Revenue

May 31, 2016 •Julie Lyle

Sean Ellis first coined the term “growth hacker” in 2012, when he defined it as someone whose true north is growth.

From Chief Marketing Officer to “Chief Profit Officer”

February 17, 2016 •Julie Lyle

In the past it was acceptable for marketers to be either creative or analytical. But today’s dynamic competitive marketplace requires marketers that...

Blog

Julie Lyle

Recent Posts

Tom Ricketts' Secret to Building Winning Teams

Successful Growth Marketing: The 5 Keys

Growth Hacking vs. Growth Marketing: A New Way To Approach Revenue

From Chief Marketing Officer to “Chief Profit Officer”

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