June 13, 2022 •Tamzin Walters
So you’ve heard about Pillar-Based Marketing (PBM)and are curious how much it will cost you to implement this new style of content marketing. Does PBM cost money? Here’s the great news: you can get started with $0. After all, PBM is more about the overall strategy—answering all the questions and covering keywords about one topic through a long pillar piece, a few medium-length sub pillars, and a smorgasbord of supporting blogs—and that’s something you can get started with by doing free research.
However, spending a bunch of time doing keyword research isn’t an effective way to do marketing. That’s where we come in. The DemandJump PBM platform makes it easy to get started with Pillar-Based Marketing in a time- and cost-effective way.
What Is PBM Software?
PBM software is a platform that helps you create and implement a complete pillar strategy.
To recap, a PBM strategy is an approach to marketing that recognizes that customers are searching the internet right now using questions and keywords about topics. By creating a highly-structured content network on your website, you can capture organic traffic as people are searching. This approach helps your content climb search engine results pages (SERPs) and grab the attention of your ideal customers.
A complete pillar strategy is generally at least 16 pieces of content. This includes:
- 1 pillar page that is around 3,000 words in length
- 3 sub-pillar pages that are 2,000 words or more
- 12 supporting blogs that are 750 words each
PBM software like DemandJump gives you the tools you need for content marketing, keyword research, Pillar-Based Marketing strategy, content strategy, and marketing attribution. Essentially, we help you know the exact content to create to drive positive outcomes, like increasing first page rankings.
How Much Does DemandJump’s PBM Software Cost?
At DemandJump, you’ll find several different packages at varying price points so that you can pick the plan that is right for you. Every package (even the free one!) includes a 1-on-1 walkthrough and online support.
Our packages are Free, Plus, Premium, Pro, and Enterprise:
- Free
Cost: $0 - It's actually free!
Who this is for: This package is perfect for people just dipping their toes into the pool of PBM. You’ll be able to discover the possibilities of PBM without any monetary investment.
What it includes: You’ll get unlimited Insight Discovery Reports, the ability to view 3 Competitors, and create 1 Content Brief.
- Plus
Cost: $199/Month billed annually (or $299/Month if billed monthly)
Who this is for: If you’re ready to get started and rev up your PBM for those transformational results, this package is exactly what you need. This also works well for smaller businesses and teams.
What it includes: You’ll get 3 users, unlimited Insight Discovery Reports, the ability to view 3 Competitors, unlimited Content Briefs, and Google Search Console (GSC) integration capabilities.
- Premium
Cost: $499/Month billed annually (or $699/Month if billed monthly)
Who this is for: Premium is ideal for growing teams who are doing a deep dive into PBM.
What it includes: You’ll get unlimited users, unlimited Insight Discovery Reports, the ability to view 5 Competitors, unlimited Content Briefs, GSC and Google Ads (GA) integration capabilities, as well as pillar strategy dashboards to help manage your pillar campaigns.
- Pro
Cost: $999/Month billed annually (No monthly option)
Who this is for: This package is meant for established teams who need the tools to create and run big, bold pillar campaigns.
What it includes: You’ll get unlimited users, unlimited Insight Discovery Reports, the ability to view 10 Competitors, unlimited Content Briefs, integration capabilities for GSC, GA, Bing, Facebook, and LinkedIn, as well as pillar strategy dashboards to help manage your pillar campaigns.
- Enterprise
Cost: Call for pricing
Who this is for: This package is for large companies who are ready to dominate in their verticals.
What it includes: You’ll get unlimited users, unlimited Insight Discovery Reports, custom competitors, unlimited Content Briefs, integration capabilities, pillar strategy dashboards, tracked keywords, and DemandJump advanced attribution.
Please note that this pricing is accurate as of June 2022. Pricing may change, please check our pricing page for up-to-date information.
So, to be clear, let’s answer this question again: how much does PBM cost? It costs as much as you want to invest. And, we’re confident that the transformational results and ROI you get from PBM will be more than worth the money you spend.
Just to give you a glimpse on how amazing those results are, here’s a snapshot of what our customers achieve:
- 268% increase in revenue and 242% increase in ad spend ROI! (Chef Camp)
- 170% increase in revenue in less than one year! (ePlanters)
- 184% increase in click through rate in one month! (SkyZone)
How Do I Choose a PBM Platform?
Not to toot our own horn (okay, there’s a bit of horn-tooting happening in this blog), but DemandJump is the only PBM platform out there in 2022. But, on the off chance that changes, here’s what you should look for in a PBM platform:
- A variety of packages that fit your team
- Tools that help you with pillar strategy and content creation
- The ability to track results and measure the success of your campaigns
- A way to see how your content stacks up against your competitors
DemandJump: A PBM Solution for Every Budget
No matter how much money you have (or don’t have) to invest in PBM, we’ve got you covered. Here at DemandJump, we’re dedicated to taking the guesswork out of SEO strategy and helping businesses win SERPs through pillar based marketing, no matter their current financial standing. Sign up for a free account to get started doing it yourself, or join DemandJump University, a PBM marketing resource library and guide, to learn how we achieve wins even faster.
