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70% of marketers say that search engine optimization (SEO) marketing is more effective than pay-per-click (PPC). This is because the process of SEO...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However,...

Trusted partners assist with creating strategies that leverage digital technologies with market intelligence, scalability, and simplicity, while...

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members...

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What...

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job....

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...