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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to...

Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

The Oxford Dictionary defines attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...

In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...