Blog
[VIDEO] Display success: what all marketers need to know
February 5, 2018 •Christopher Day
Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately measure...
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Simplify your world: prescriptive attribution now and into the future
February 1, 2018 •Egan Montgomery
How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens when...
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Marketers today only have visibility over 20% of their digital ecosystem. There is gold in the other 80%. Christopher Day, CEO of DemandJump, shares...
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Why are Current Attribution and Analytics Tools so Limited?
January 30, 2018 •Egan Montgomery
There are many limitations with current attribution and analytics tools.
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[VIDEO] The Digital Era and It's Transformational Shift
January 29, 2018 •Christopher Day
DemandJump's CEO, Christopher Day, discusses the transformational shift he has recognized in the digital era and what that means for marketers.
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What Does a Prescriptive Attribution Solution Look Like?
January 28, 2018 •Egan Montgomery
Want to know what powers a Prescriptive Attribution solution like DemandJump has?
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Why should prescriptive attribution matter to marketers?
January 24, 2018 •Egan Montgomery
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker.
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3 important things for marketers to watch in 2018
January 4, 2018 •Christopher Day
As we head into 2018, marketers are gearing up for a transformational year.
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Holiday marketing season is well under way, but don’t worry, there is still time to capture last minute holiday shoppers. Although Black Friday and...
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