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Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...

So, why are marketing attribution models important? Let’s discuss. Attribution models help marketers measure and track consumers’ responses to...

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble...