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Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...

So, why are marketing attribution models important? Let’s discuss. Attribution models help marketers measure and track consumers’ responses to...

Often, marketing strategy can feel like casting bottled messages into the ocean, with the hope they reach an audience that will act on the...

Attribution periods play a major role in how advertising platforms set parameters around conversions.

Digital marketers use marketing attribution to capture data about the effectiveness of their overall marketing campaigns and how each individual...

Revenue attribution, also called marketing attribution, is an important form of data collection that marketers utilize to gain key insights about how...

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...