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Forecasting Sales Growth

Which Lead Attribution Model to Use?

Understanding your company’s marketing strategies is one thing, but measuring the impact of your company’s...

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble...

What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

Understanding the Importance of SEO Keyword Research

Keyword research is the first step of successful SEO marketing. When you’re plugged in to the ...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...