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Filter to Get to the Most Actionable Data

At DemandJump, we tend to err on the side of giving you more data, as opposed to less. Because of this, you...

When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier said...

Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets,...

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What...

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution...