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What Is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

The Oxford Dictionary defines attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...

A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...

Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.