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In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But...

Definition of Consumer Buying Behavior:

We have all experienced the moment when we walk into a store and see something that we just have to have....

Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and...

Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a...

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...