Blog
From Chief Marketing Officer to “Chief Profit Officer”
February 17, 2016 •Julie Lyle
In the past it was acceptable for marketers to be either creative or analytical. But today’s dynamic competitive marketplace requires marketers that...
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The Best Marketers Make Decisions With Predictive Technology
January 15, 2016 •Shawn Schwegman
We hear the phrase “Predictive Analytics” thrown around a lot these days, but what does it really mean? At its core, predictive analytics is the...
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Think Spiderwebs, Not Funnels, When Considering Marketing Analysis
November 18, 2015 •Tyler Foxworthy
Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...
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