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Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high...

Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a...

For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight can...

Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're focused...

What Is Digital Marketing?

Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital...

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped...

What Is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...

Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...