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Digital content marketing looks a little different than your grandpa’s newspaper advertisement. Sure, traditional forms of marketing still carry...

Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use technology...

Connecting with new audiences on social media platforms isn’t new—but its effectiveness hasn’t been blunted over time. Anything but. Social media...

One of the age old marketing questions is, “Is social media a type of content marketing?” The answer is unequivocally yes. In addition to the content...

In the next few years, we’re going to see many businesses investing heavily in content—and other, smaller businesses using it to whatever degree they...

It should come as no surprise to anyone that good marketing often comes from good writing. From blog writing to video scripts to ebooks to case...

A content marketer is tasked with the role of playing mediator between the business they represent and the interests of a specific audience—and...

Building and distributing engaging content to an online audience can be intimidating. When you consider all of the forces at play, like who makes up...

In today’s job market, it can be difficult to find employment in any industry—but luckily there are plenty of entry level jobs to help you find a...

Imagine you’re a business owner in the 1950s. You’ve decided to invest in a new billboard on a busy street in town promoting your drug store. It came...