Blog

What is ad relevance?

Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

 Part 1 and Part 2 looked at the basics to keywording, and Part 3 brings everything together.

Keywording is an important aspect of any strong content marketing strategy. Here at DemandJump, Brennan Walker, Marketing Analyst and Head Client...

Today marks the beginning of our newest series, Keywording with Brennan. In this series our, Head Client Success Manager, Brennan Walker will take...

Last week, Shawn went through the importance of creating custom channels and remarketing lists.

In our final installment of this series Shawn talks...

Last week’s videos took a look at connecting your other Google accounts like AdWords or Webmaster and using Google tags effectively. This week Shawn...

Last week, we released parts 2 and 3 of our 9 part Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman....