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Marketers are always looking for a way to be more effective. That can mean driving more traffic, incurring less marketing spend, increasing return on...

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Pillar-Based Marketing (PBM) is taking the marketing world by storm. This proven approach to marketing combines elements of content marketing and...

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Pillar-Based Marketing (PBM) is taking the marketing world by storm. What is PBM? It’s a marketing strategy that aims to push your website to page...

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Pillar-Based Marketing (PBM) is a marketing tactic, just like Account-Based Marketing (ABM). But as far as one replacing the other, that wouldn’t...

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Why Does PBM Matter?

August 15, 2022 Erica Kempf

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...

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What Is PBM?

August 15, 2022 Bret Sexton

Simply put, Pillar-Based Marketing (PBM) is the future of the digital marketing landscape. PBM is a unique growth strategy that is used to align...

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Running an effective Pillar-Based Marketing (PBM) strategy relies heavily on the value of the content you produce and the structure of that content....

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So you want to learn about Pillar-Based Marketing (PBM, for short). Well, you’ve come to the right place. After all, DemandJump is the first platform...

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Digital content is important because it’s the reason people get on the Internet. If it wasn’t for digital content like websites, blogs, emails,...

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Successful marketing is all about connecting with your audience in a meaningful way. Over time, companies have adopted all sorts of strategies and...

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