Blog
What Are PBM Techniques?
August 23, 2022 •Andrew Gold
Marketers are always looking for a way to be more effective. That can mean driving more traffic, incurring less marketing spend, increasing return on...
Read MoreHow Do I Start a PBM Program?
August 23, 2022 •Shannon Elward
Pillar-Based Marketing (PBM) is taking the marketing world by storm. This proven approach to marketing combines elements of content marketing and...
Read MoreHow Do I Choose a PBM Platform?
August 23, 2022 •McKenzi Sidor
Pillar-Based Marketing (PBM) is taking the marketing world by storm. What is PBM? It’s a marketing strategy that aims to push your website to page...
Read MoreDoes PBM Replace ABM?
August 15, 2022 •Amber Peckham
Pillar-Based Marketing (PBM) is a marketing tactic, just like Account-Based Marketing (ABM). But as far as one replacing the other, that wouldn’t...
Read MoreWhy Does PBM Matter?
August 15, 2022 •Erica Kempf
Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...
Read MoreWhat Is PBM?
August 15, 2022 •Bret Sexton
Simply put, Pillar-Based Marketing (PBM) is the future of the digital marketing landscape. PBM is a unique growth strategy that is used to align...
Read MoreIs DemandJump Good for PBM?
August 10, 2022 •Jeremy Flick
Running an effective Pillar-Based Marketing (PBM) strategy relies heavily on the value of the content you produce and the structure of that content....
Read MoreWhat Is PBM Content?
July 8, 2022 •McKenzi Sidor
So you want to learn about Pillar-Based Marketing (PBM, for short). Well, you’ve come to the right place. After all, DemandJump is the first platform...
Read MoreWhy is Digital Content So Important?
July 8, 2022 •Amber Peckham
Digital content is important because it’s the reason people get on the Internet. If it wasn’t for digital content like websites, blogs, emails,...
Read MoreWhat Is a PBM Platform?
July 8, 2022 •Andrew Gold
Successful marketing is all about connecting with your audience in a meaningful way. Over time, companies have adopted all sorts of strategies and...
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