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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...

Real results backed by cold hard data. Display and remarketing has finally met it's better half. Tune in to learn how you can double your results...

Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately measure...

Digital marketing is broken. And the world's best companies are finally starting to figure it out.