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A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads...

The best on-page SEO techniques will center around keyword research, site layout, and creating helpful content. All of these are things you can work...

70% of marketers say that search engine optimization (SEO) marketing is more effective than pay-per-click (PPC). This is because the process of SEO...

In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

What is ad relevance?

Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”