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If you’re investing in content marketing, you also need to invest in content optimization.

As semantic search becomes increasingly prominent for search engines, your content not only needs to include relevant keywords, but it must address...

Imagine you wrote the best piece of content.

There are approximately 56.5 billion web pages indexed on Google alone, with 4.66 billion active internet users all over the world, now that is a lot...

"If you build it, they will come."

What are your customers looking for? What problems are they trying to solve? Which competitors are they comparing you with? One way to gain insights...

Search engine optimization (SEO) can be intimidating for a lot of marketers. With all the endless Google algorithm changes and all the technical...

Are you tired of wasting time and resources creating content for the web only to have it buried several pages on Google Search?

Modern-day content marketing is much more than publishing articles and blog posts targeting high-traffic keywords.

Is content marketing effective in 2022? At the top of the marketing funnel, it can be difficult to gauge your return on investment from simply...