December 19, 2023 •Tamzin Walters
AI tools for content optimization make use of AI’s strengths to boost a page’s organic search traffic. Artificial intelligence is particularly good at automating rote tasks and handling large amounts of raw data, both of which make it a useful content optimization tool—especially for mapping user intent.
It’s no secret that AI SEO optimization is a hot topic right now. And while AI is most certainly a great addition to our optimization tools and techniques, it’s not a replacement for strategy, execution, or helpful content—each of which is needed for SEO success. If you want to use AI in a way that will actually help them boost their content, the key is using AI strategically: let the tool do what it does best, so you can do what you do best. Even the best AI tools are useless without a good strategy or skilled execution; you still need the knowledge and experience to use it effectively. After all, owning a garage full of cutting-edge tools doesn’t turn you into a mechanic that can fix any vehicle.
At DemandJump, we know the importance of using the right tools, but also having the right strategy (and helpful content) for those tools to support in the first place. Our process combines AI-powered data analysis with Pillar-Based Marketing (PBM) and quality content writers to form a winning strategy for SEO. And today, we’d like to talk about ways you can use AI that will actually help your SEO strategy. While everybody else is spinning their wheels, you’ll be crafting a plan that sets you apart from the rest.
To start, let’s step back from AI for a second and answer the question…
What Are Optimization Tools for SEO?
SEO optimization tools find ways to improve your content via different SEO strategies, such as on-page SEO, off-page SEO, and technical SEO. Each type of SEO has its own library of techniques and tools, so we won’t cover all of them here. But here are some examples of ways optimization tools can help you:
- Performing targeted keyword research
- Matching user intent with data
- Making your website easier for crawlers to read
- Improving load times for web pages
- Adding mobile-friendly layouts for your pages
Depending on what you’re looking for, there is a wide variety of tools that can give you insights on your content. When AI came onto the scene, it made a lot of the more tedious, time-consuming techniques much easier to perform—for example, keyword research. When adding keywords to your content, it’s not enough to just stuff a bunch of them in your copy. You need to find correlations between different keywords—for example, if someone searches “best content optimization tools,” what are they likely to search next? Rather checking every single keyword and matching them yourselves, AI automates that process and creates a map of user intent for you. That way, you can focus on creating the content!
Is ChatGPT Good for SEO?
Like any tool, it depends on how you use it. ChatGPT can be a great tool for combing through mass amounts of data, creating generic outlines, and even a starting point for developing copy. However, it’s not something that you should use to literally create your content. Sure, it’s probably tantalizing to think about: a machine that can do the hardest, most subjective part of content creation for you! But, as most things that sound too good to be true, this is—for several reasons.
The first thing most AI dissenters will say is that using ChatGPT for content creation is unoriginal, cheap, and maybe even unethical. But moral implications aside, using AI to create all your content is simply not a good strategy. Why? Because the point of creating internet content is to stand out—to hook your readers with something they’ve never seen before, that will also solve their pain points.
Think about it this way: you’re not the first person or organization to think of doing this, and you’re likely not even the first in your industry. If everyone uses ChatGPT to write their content, they will effectively be creating the same content—because AI does not create new content, it scrapes what already exists. If the whole point of content creation is to separate yourself from the pack, using AI in this way only ensures that your content will sound just like everybody else.
What Is the Best Tool for Optimization?
The best content optimization tools will make use of cutting-edge technologies, innovative strategies, and consistent, high-quality work. That’s what we provide at DemandJump. Our tools are AI-powered, our Pillar-Based Marketing (PBM) strategies are next to none, and we have the best writers in the industry. That trifecta is what it takes to create something that will not only be quality but stand out from the rest.
Want to see the power of PBM firsthand? Reach out to us today, or try our tool yourself, free of charge!