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Consumer Central / Marketing Analytics

Consumer Central Background
Welcome to

Consumer Central

Consumer Central is a video show where we discuss ever-changing consumer behavior through the lens of Consumer Insights data. In each episode, we look at how well-known brands are reacting to these dynamic trends - and how you can better align to consumer behavior.

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Watch Toph's introduction to Consumer Central

Episodes

Age Old Fight Between Marketing and Sales Has Been Solved | Episode 12

by Christopher Day, on Aug 6, 2020 3:46:54 PM

Age Old Fight Between Marketing and Sales Has Been Solved | Episode 12

We have all been there. Sales blames marketing for not sending enough good leads and marketing blames sales for not closing. Both teams want the same thing - to put …

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Topics:Data ScienceDigital TransformationConsumer InsightsMarketing AnalyticsMarketing AttributionContent Marketing
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If you have an industry or product category you want us to analyze, leave your recommendations below! We're always looking for new ideas and would love to hear your thoughts on the show.

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Indianapolis, IN 46204
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