Connect with your audience by covering the topics they care about the most.
Plan out a network of interlinked blogs that answer related questions and help each
other rank.
Write and publish content that helps people, and watch your rankings go up!
Find topics and outlines catered to your business.
If you haven’t heard, outbound marketing is getting old. As seasoned strategists, specialists, content creators, and marketers might know, standard advertising like forcing ad pop-ups, cold calling or emailing, and spamming are an outdated practice that often drives customers away. No one really wants to see an ad for something random—especially when they didn’t go looking for it.
Inbound marketing is the new preferred method that only provides your audience with information they were already hoping to find. This is where content marketing comes in: your new favorite SEO content tool when constructing a plan to skyrocket your business! Content marketing is an important subset of the inbound methodology that every business should swear by in 2023.
If you’re ready to delve into all the ways content and SEO hold hands while frolicking through Google’s search engine results page (SERP), let’s get right into it!
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Content marketing is creating, publishing, distributing, and sharing different forms of content to reach and engage an audience. Through proper content marketing, you’ll raise awareness, loyalty, and sales for your business along the way. Simply put, content marketing helps with brand building through the practice of creating things!
But what exactly are these “things” you’re creating? They can be anything including:
A content marketing strategy includes any of the materials listed above to help increase your brand trustworthiness and positive customer interactions. Hopefully, you’re also showcasing these customer success stories somewhere on your website!
Your main goal with content is to boost customer engagement for your business. And for digital marketing specifically, that often means educating your audience about a topic they already showed interest in! With that being said, there is no one-size-fits-all when it comes to content strategies. Now that you get the gist of content marketing as a whole, let’s come up with a game plan utilizing this newfound information!
Yes, SEO and content marketing go together like honey on toast. Not only that, but it’s kind of hard to form a good content marketing strategy without SEO! SEO for content marketing should be part of the strategizing stage of your overall plan. When optimizing the pages on your company’s website, SEO becomes an integral part of this procedure.
So, how do you get the two to work together? Utilize an SEO marketing strategy that complements the content you want your audience to see. Not sure what content strategy will be most successful for your business? What better time to discuss Pillar-Based Marketing (PBM) than now?
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Pillar-Based Marketing (or PBM) is an innovative approach to effective content marketing—and SEO is the major foundation that it stands upon! Acting as a parallel to how consumers organically navigate search engines, PBM helps you make a stronger connection to your target audience. Consisting of a Pillar Page, Sub-Pillar pages, Supporting Blogs, calls to action (CTAs), and content promotion, PBM produces a blueprint for your specialized topics with corresponding keywords, phrases, and questions!
Content and SEO work together to create a marketing strategy that helps you reach your audience quicker—all while standing out against your potential competitors. Similar to how it works inside PBM (as we mentioned above), SEO and all of its corresponding tools and techniques are essential pieces to the puzzle when aiming to reach your future customers. Of course, not every strategy is created equal when pairing SEO with content marketing. The success levels within each plan can and will vary depending on the latest trends involving optimization altogether. Let’s consider what some of these trends might be in 2023!
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Artificial intelligence (AI), backlinks, local SEO, organic traffic, and search intent are a few of the 2023 SEO trends that can greatly affect and impact your current content strategy. Here’s how you can move forward with your plans accordingly:
Content strategies of SEO simply refer to the various marketing plans that utilize SEO to increase traffic to the company’s website. An SEO strategy organizes your webpage’s content by topic, improving the frequency in appearance on the SERP. A company should choose their SEO content strategy based on the following factors:
A good SEO strategy in digital marketing always includes the foundational elements of optimization such as keyword research, indexing, mobile-friendly SEO, user intent, and much more. Above all else, if you want your plan to work the way you intended, you have to incorporate SEO best practices when plotting your marketing strategy.
To make it even simpler, a good SEO strategy focuses on producing and displaying helpful and original content that builds your target audience. On the other hand, a bad SEO strategy spends far too much time tracking on-page SEO (meaning keywords) and not enough time on the technical aspects like the crawl rate, domain age or authority, formatting of the text, and word count just to name a few. Luckily, DemandJump’s Pillar-Based Marketing strategy is not only good, it’s also proven to succeed. See for yourself!
So, what can you do to make yourself feel more secure in the SEO content marketing strategy you’re creating? Write out the most important steps you need to take along the path!
Setting your goals, finding your target audience, and optimizing your content for the search engine results page (SERP) are just a few of the steps you’ll need to take when crafting your content with an SEO marketing strategy. There are a number of ways you could go about producing your perfect plan, but we’ve constructed a list of the ten most valuable steps to keep in mind while you build your blueprint.
As we get into the nitty-gritty, we’ll discuss making marketing goals, finding your target audience (TA), doing keyword research, producing a topics list, planning forms of content to include, constructing a content calendar, fully optimizing and integrating your content, good advertising techniques, and finally, tracking the results. We’ve got a lot to cover, so let’s jump in!
Many content marketing specialists will tell you that your first step should be to establish a target audience. But how will you know where to look for your customers if you haven’t fleshed out the reasons for creating and marketing your content? Your initial step should be to plan your goals and your intentions. Once you have a clear picture of what you want to achieve in your business (and what your specialties are), it’ll be much easier to find your intended audience. Plus, laying out all your main objectives now will greatly increase your product-market fit!
The target audience is the group of potential customers who are already interested in the topics that you specialize in. Let’s say your products focus on outdoor equipment and a potential consumer wants to purchase a trampoline for their backyard. This customer fits into your specific target audience! They’ll be searching for more information online about backyard trampolines, which makes your company’s webpage a good place for them to learn more about that product—if you know what questions they’re asking.
Keywords are a crucial component that aim to make reaching your audience much quicker. The first two steps help you establish marketing positioning—a method that touches on the exact placement you want your product or brand to hold within a specific target market. Now you can begin researching keywords based on the demand for your products similar to the want you wish to market!
Once you’ve selected your keywords (perhaps with the help of DemandJump’s PBM platform), put together a list of topics that really highlight what your brand, product, or service can do for your inquiring audience. Using the Pillar strategy is a great way to tackle your topics list and DemandJump has just the tool to help you generate keywords, content briefs, search rankings, and more!
After creating a list of topics using the keywords you selected, you can start mapping out the different forms of content you would like to incorporate into your website. For example, written content is always a good starting point to follow the PBM strategy through the creation of Pillar Pages, Sub-Pillars, and Supporting Blogs. You could also integrate visual content like images and videos that display the capabilities of your product or service.
Come up with a schedule for your most important posts and content so you’re not scrambling at the last second. This will also help you keep your website organized, making it easier for potential customers to navigate and ultimately encouraging them to revisit later on!
In a nutshell, this is the step where you’ll be using SEO best practices to get your content on page one of SERPs. Looking back at the keyword research you did and the topics list you created, it’s time to optimize your content to ensure that you reach the largest audience possible with your work! Make sure that you:
Now that your keywords are chosen, your forms of content mapped out, your calendar curated to guide you on when you should post each piece, and everything is optimized for the SERP, it’s time to start producing your uniquely crafted content and adding it to your company’s website! Remember, there’s no shame in admitting if content creation isn’t your specialty. We at DemandJump can guide you through the process to make sure you succeed with the ideal content marketing strategy!
Once you feel comfortable with the amount of content available on your website, you’ll want to start advertising some of it to expedite the process of reaching your target audience. One of the best ways to promote content is by creating social media pages for your brand and your company. Highlight your product or service, and confidently express why it outperforms your competitors’ products and services.
After some time passes (weeks or preferably months) keep an eye on the results data to see how your webpage is performing. Your individual blog posts as well as your social media accounts should be included in your overall tracking efforts. Gathering any valuable data you found regarding organic searches, links, etc. will help you identify where you should make adjustments. And with DemandJump’s content auditing services, we can even track the traffic for specific keywords if you so request it!
This list may seem extensive now, but the results are undeniable once you get comfortable with your carefully crafted SEO content marketing strategy! If you’re still feeling iffy about your plan to create the perfect content strategy for your business, check out DemandJump’s free template for even more guidance.
Pillar-Based Marketing is the future and DemandJump has the keys to the DeLorean! Crafting an SEO content marketing strategy successfully can be tough when you’re not sure what to expect. Luckily, we can help you remove the guesswork with a modern marketing plan that outperforms its established opponents. If you’re ready to learn how and why PBM is the right strategy for your company, head to our latest knowledge-sharing platform DemandJump University
