Episode 5: Replace SEO with an SXO Mindset with Adam Helweh, CEO of Secret Sushi

In this episode, Adam Helweh, CEO of Secret Sushi, offers advice for turning page one rankings into results by using insight he’s pulled from working with some of Silicon Valley’s biggest brands, such as Edelman PR, Celigo, Broadcom, and others. You’ll hear Adam’s advice for creating future-proof content, reaching a more sophisticated audience, structuring your writing team, and much more.

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About The Guest

Adam Helweh is the CEO of Secret Sushi, a content marketing and personal branding agency based in Silicon Valley. He has consulted for some of the largest technology and consumer brands in the world, such as Edelman PR, Celigo, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Content Rules, and others. His specialty is converging design, social, and technology to provide clients with more intelligent, interactive, and human ways to connect with customers and grow sales. Adam is also the host of the Marketing in the Raw podcast.

Episode Description

Key Takeaways

Even if your content is well ranked, it won’t drive results if the website is not designed for an optimal user experience.
Content will only solve problems if it's the truth - this means using a writer who can avoid the fluff and get straight to the heart of the issue by understanding people’s concerns.
Always create for the human being, but knowing what’s structurally visible on the devices that connect humans to data will help future-proof content and drive rankings.

Quotes

"My guiding light has been to write and create the best [content] that you can create for the human being but understand the things you need to make structurally visible to the devices that connect those human beings to the data. When you're able to do that and understand the content [the audience] is looking for and give them that, not only will your content usually rank really well, it'll be future-proof.”
- Adam Helweh

Timestamps

* (:56) Meet Adam, and how he came up with the name Secret Sushi

* (3:52) Biggest gaps in how marketing teams execute

* (6:01) Adam’s career journey to owning his own agency

* (8:55) Navigating the SEO Wild West

* (11:16) Optimizing the full search experience

* (16:56) Adam’s go-to marketing tools and utilizing freelancing

*(24:03) Lightning Round

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today.

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