Episode 7: How To Use Digital Transformation To Get Results with Nick Wojdyla

In this episode, you’ll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won’t want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable.

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Nick Circle Headshot

About The Guest

Nick is an experienced Digital Marketing Executive with a 12-year background in planning, developing, managing, and implementing digital marketing strategies in B2B and B2C. Along with in-depth knowledge of SEO, CRM, and Google Analytics, Nick also brings to the table a deep familiarity of digital marketing channels and technologies. Nick is certified in Salesforce Marketing Cloud, Oracle Eloqua, and several other marketing platforms.

Episode Description

Key Takeaways

Avoid being a tool-chaser by prioritizing tools that can provide customer insights, is omni-channel vs. automated, and can harmonize marketing and sales data.
Presenting data analytics to your team is meaningless without actionable next steps.
Avoid needing a digital transformation altogether with intentional adjustments year-by-year.

Quotes

"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla

Timestamps

* (1:59) Defining what it means to be a digital marketer

* (5:16) 3 tips for picking the best SEO tools

* (7:52) Advice for building a data management strategy

* (9:50) How data can bridge the gap between marketing and sales

* (12:11) Why organic search is worth the wait

* (16:56) How to keep a digital transformation affordable

* (20:51) Quick hits

Sponsor

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