What is growth?
Growth is not simply a set of tactics. Growth is a mindset. It’s a cultural force within an organization that propels us all to conquer our sphere of influence, and expand our impact on our customers and on the world. Growth cannot be “hacked”. There are no shortcuts. There is no “easy” way.
When it comes to organizations and growth, you either “got it” or you don’t. Some companies are inherently compelled to learn, test, iterate, and improve.
They outsmart and outmaneuver competitors, leaving a trail of carcasses behind them on their rise to the top. Other organizations… well...they wind up as the carcasses.
So before we dive in, ask yourself this. Which one are you?
Are you the type of company that, at the end of it all, will be in a rocket ship headed for the stars? Or will you be rotting on the battlefield with the rest of the complacent majority?
This eBook is for the former.
Enjoy.
