Blogging today differs vastly from blogging 20, or even 10 years ago. Search engines like Google have become a lot smarter. They understand better what users are looking for, and they do a much better job delivering results that closely match what users want. However, many brands still cling to rules that no longer apply.

What are some of these myths and outdated rules? And what new best practices should your brand adopt to make business blogging more effective in driving organic traffic and reaching the people you want?

This ebook will break six old rules you might still be clinging to and what new rules you should replace them with.