Storytelling is one of the most effective ways to communicate and create an emotional connection. Telling stories around a campfire is an ancient way to bond as humans. We are attuned to our surroundings and see how people react across and around us. Whether we are scaring ourselves with ghost stories or simply sharing our raw feelings, there is no more intimate setting than a campfire.

However, when marketers, creatives, and writers tell stories today, we do so in front of a laptop, often by ourselves, disconnected from our readers on the other end of the screen. If you’re doing content marketing, storytelling is part of your job. To be effective, your content must resonate emotionally. And to do that, you should consider your audience’s context.

In this eBook, we'll show you how to do just that.