Marketers understand how blogging can be a powerful tool in their marketing arsenal. A corporate blog can help their business rank on search engines, drive website traffic, establish authority, educate customers, and move prospects along the sales funnel. However, many find it challenging to blog consistently and effectively.

There are three excuses marketers have for why they cannot do so:

• I don’t have the time
• I’m not a great writer
• I’m not a creative person

Marketers may not realize it, but writing is a part of their job. Whether they write the content themselves or manage a team of writers, it’s crucial to know what to write and how to write well. Content marketing, including blogging, is their responsibility.

Here is how you can overcome your obstacles to blogging productively and effectively.