We analyzed more than 5 billion marketing touch points from the best traffic drivers in the world. Here's what we learned.
Did you know:
- Most marketers only have visibility into about 20% of their actual digital ecosystem
- Best Buy doubles their average monthly traffic during holiday - which is better than any of the other Titans
- Nike is the smallest of the four Titans, but they have the most diversified marketing mix
- Of all the display and remarketing traffic being driven to the ecosystem, 31.5% of it goes the The Home Depot, while only 12% goes to Target
Using Traffic Cloud®, we analyzed more than 5 billion marketing touch points, our team got a detailed view of the customer acquisition strategies of these Traffic Titans. This first-of-its-kind report is a window into how the best brands on the planet are winning more new customers, faster. Specific actionable insights include:
- Overall trends in traffic
- Marketing mix and marketing mix modeling
- Seasonality, trends and shifting market
- Where are their opportunities for growth? (That's right! Even these Titans are leaving huge amounts of revenue on the table)
- What actionable intelligence can marketers take away and apply right now?
Sounds daunting? Well it's not. This report is frothy with data and actionable takeaways that you can apply to your business right now. Download The 2018 Traffic Titans Report.
