DemandJump is solving the biggest remaining marketing challenges

Marketers can no longer get away with having just “a spray and pray mindset.” They now have revenue responsibility like almost every other business discipline. In a survey released by Gartner last month, two out of five CMOs (or up to 46 percent) report having their own P+L with a direct line of sight to revenue responsibility.

Marketing, however, isn’t like sales with a neatly structured funnel of customer journeys built upon a single source of the truth CRM like Salesforce. Until recently, computational power limitations and database structure restrictions made creating a single source of the truth for marketing’s complex, spiderweb-like ecosystem nearly impossible.

DemandJump, a fast-growing Indianapolis-based scale-up company, has changed that, especially for its targeted retail, consumer packaged goods, financial services and healthcare markets.

Read the entire article at TechPoint.org »