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Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and...

Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

From one year to the next, sales will certainly vary. Sometimes it will be so slight you barely notice and other times it will be so dramatic that it...

As a marketer, you understand that it's important to enjoy a positive ROI on your efforts, but how do you know when you're succeeding? Where are...

Forecasting is an important component in business success. While you can build a business without this type of analysis in your decision making, you...

Why Is B2B Sales Forecasting Important?