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The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. 

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

This first dawned on me in September at Dreamforce.

Dear consumers,

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...

In the modern world, agile is better than big.

In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning”...

This summer’s hottest trend? Digital privacy.